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Case Studies - The Bullring |
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Bowden & Dolphin undertook numerous signage contracts for the development of the new Bullring shopping complex. The first brief was to provide hoarding signage prior to any construction work commencing. The hoardings graphics gave passers by a glimpse of what to expect from the exciting new complex, its regenerative and economic impact on Birmingham was of outstanding importance to the area.
Bowden & Dolphin were then commissioned to undertake the directional signage for visitors both on foot and visitors parking in the adjoining car park, and also the more functional 'back of house' signage guiding delivery and service vehicles.
The third phase of their involvement was the marketing and customer information signage such as the tenant listing. Bowden and Dolphin were also required to produce large format digital 'fashion' graphic prints positioned for high impact effect above the main entrances to the complex.
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